In 2005, Jones & Jones was brought on board to produce and market Air Jamaica Day that began in 2004. The event moved to the corner of Eglinton and Oakwood in 2005, to Gage Park in Brampton on August 7, 2006 and in 2007, to the Powerade Centre.

Air Jamaica Day was among the biggest events over the Caribana weekend, pulling one of the largest crowds outside of the parade.  In 2007 Air Jamaica Day attracted 25,000 patrons in Brampton, Ontario. This year, JAMBANA™, presented by Air Jamaica and produced by Jones & Jones Productions, was held at Downsview Park on August 3, 2009. Over 40,000 individuals attended.

JAMBANA™ 2010 will be held at Downsview Park on Monday, August 2, 2010 from 1 - 9 PM.